The Advantages of Branding Packages Over Logo Design
Just because you have a logo doesn’t mean you have a brand. Many people assume that a logo alone is enough to make them recognizable. In fact, a strong brand should be much more than a logo. It should be the overall look and style of your company communicated in all its forms, from social media to stationery to your office space.
A logo is certainly an essential part of any branding package, but it represents only one element of what makes or breaks your company’s image. A complete branding package comprises multiple elements which are often created to complete the overall brand identity.
This is where logo design falls short of the ideal branding package. A logo designer is hired to create logos, whereas a branding company creates an entire brand style guide. This article will explore the advantages of branding packages over logo designs.
What is a Branding Package?
Branding packages are offered by agencies that specialize in brand identity design. A typical branding package includes the following components:
Business card design
Letterhead and envelope design
Brochure design
Social media page template(s) (i.e., Facebook fan page, YouTube channel cover image)
Website theme or template (integrates with social media pages when applicable)
Product packaging (for product-based businesses)
Logo Design (in addition to other elements mentioned above)
The most significant advantage of a branding package is that it ensures all necessary visual elements are provided for one price, whereas logo designers do not offer this comprehensive service. Having to hire multiple designers and pay separately for each element is expensive and can also be time-consuming and frustrating.
Why You Should Commission a Branding Package Rather Than Just a Logo Design
The value of hiring a branding agency over simply hiring a logo designer is immense and invaluable. This holds true, especially for start-up businesses with no marketing budget. The level of expertise from logo design firms varies widely, as does the quality of their work.
A simple logo design doesn't encompass everything needed for a strong brand presence. Multiple graphic elements are required for a brand's identity, including customizable logo files (vector AI and EPS), high-resolution graphics, color palettes, fonts, usage guidelines, etc.
You should hire an agency specializing in branding packages rather than slapping together multiple designers to create individual elements of your brand image separately.
Logo Design vs. Branding Package: Which Is Better?
A logo is merely one element that makes up a company's overall brand image. To truly establish the presence of your business or product line in the marketplace, you need more than just a logo design.
You need an entire identity, including typefaces, colors, patterns, and textures used within brochures and print material, as well as web-based graphics such as buttons and banners. By hiring a creative team that specializes in brand design, you can get a cohesive look across all of your promotional materials.
Branding Always Wins
Using a branding package from an agency is better than having a logo designed for your business or product line. A creative team specializing in brand design can provide you with more than just a simple logo but an entire package of elements that work together to establish a presence in the marketplace.
