Division to Diversity Development & Representation for Artist of Color

FOR IMMEDIATE RELEASE

Over 75% Of Artists Who Make A Living From Their Work Are White. Flatform Agency Aims To Change That. 

Artist Division Launched to Diversity Development & Representation

[Baltimore, MD, February 15, 2024] — Flatform Agency is thrilled to announce the launch of its artist division, joining a short list of black-owned agencies and galleries that provide comprehensive representation for artists of color. Founder & Principal, Kaya Gordon Levi has spent the better part of a decade as a successful designer and marketer before officially founding the agency 3 years ago. This latest initiative is a natural progression after she noticed more brands were looking to commission artists and on multiple occasions, was approached by independent artists for services typically geared towards producing and selling products. While Flatform Agency will continue their work with entrepreneurs and organizations, as an artist first, Kaya believes the agency has a social responsibility to transform the industry optically and fundamentally. They plan to do that by combining proven promotional methods with a signature tactical approach they refer to as a “blitz.” The result is a nonconformist alternative to representation for both established and emerging artists. 

Gordon Levi is determined for Flatform Agency to do things their own way. In their world, art is a core pillar of society—providing both context and analysis of the human experience. Their motto, "Artist on Top," demonstrates their dedication to artist advocacy with an emphasis on the holistic wellness of their artists; including regular mental health check-ins to directly address the epidemic that had historically plagued artists. In addition, Flatform Agency is rethinking what the complex topic of commercialization can look like as part of a bigger commitment to eliminate the "starving artist" stigma. 

The agency’s specialized expertise in strategic branding, digital marketing, creative direction and building artist-centric associations has uniquely positioned them to narrow the gap while empowering artists to grow authentically and pursue a variety of opportunities that align with their individual career goals. 

In joining the roster, artists will receive unwavering encouragement to explore their creative potential. Flatform Agency, with the implementation of innovative strategies, will provide tailored support with Communications Management, Brand & Product Development, Contract Review & Negotiation, Sales, Image Consulting, Strategic Partnerships as well as Events & Activations; they will also broker relationships between the artist and the agency’s growing network of valuable stakeholders, collectors, and enthusiasts to support their bigger objective of cultivating a sustainable community that will allow their roster to focus on what matters most; the work.

"It’s one thing to represent an artist and a whole other to develop one and their brand. We are genuine fans of everyone we work with and wholeheartedly believe in their talent.” says Kaya, “I'm excited to work with them to navigate the gray areas, connect the dots, and provide an experience that benefits the art, the artist, and the world." 

To start, Flatform Agency will prioritize visual artists, especially those with a unique perspective and/or use of materials. They eventually plan to also add artists in food, fashion, and music. 

Flatform Agency will make their debut at the LA Art Show. The event will be open to the public from February 15-18, 12-6 P.M. at the LA Convention Center in Los Angeles, CA. 

For press and inquiries, please contact Kaya Gordon Levi, hello@flaforrmagency.com.

About Flatform Agency

Flatform Agency specializes in brand development and growth marketing. They have worked with influential individuals and esteemed companies, including the NBA, WNBA, NHL. Their portfolio spans the realms of public policy, direct to consumer products, sports, entertainment, and culture. Flatform Agency is based in Baltimore, MD; Richmond, VA; Raleigh, NC and New York, NY.